Taking a new product to the next level through solid ecommerce and design.

Antlion is a growing Oregon-based company with the kind of start-up lore you'd expect from silicon valley in the Jobs era. Early versions of their product were soldered and built by hand in the founder's garage. While Antlion had enjoyed a perception of quality and support integrity worldwide, their website did not reflect as much. Based on a default Shopify theme, it was feeling dated and lacked the kind of polish expected from a mature electronics manufacturer.

  • UX Design
  • UI Design
  • Illustration
  • Photography Direction
  • Shopify
  • Web Development

A true game changer for the world of online gaming, streaming, and VoIP calls.

When we were approached by Antlion, we were very excited to learn more about their flagship product, the Modmic. The Modmic allows customers to add a high quality microphone to their favorite pair of headphones (or virtually any surface).

As we discussed their target audience, ecommerce goals, and how they wanted to position their brand, we knew we were the right fit. We began our process with design and photography direction as well as interactive wireframes.

Designing perception

In order to level-up the Antlion website to the perceived high value they enjoyed in other marketplaces, we were tasked with initiating a refinement of the brand overall with our work. We introduced a fresh color palette and provided photography concepts and on-shoot direction to make the new design shine.

Rock solid development

Our main goal was to give a solid foundation for growth. The design, while not simplistic, is not superfluous either. We focused mainly on planning and development so that Antlion could enjoy a successful launch. Their Shopify theme was built from scratch with optimization at every opportunity.

Making the versatile Modmic stand out.

The product pages for the Modmic are stuffed with content; showcasing the visual appeal of the product, awards and reviews, features, technical specifications. When we initially surveyed the competition before we began work, the chasm between Antlion's previous website and the others was gaping. Now they fit right in.

Being able to manage all this data was an important issue to the Antlion team. As a design-heavy agency it is often easy to assume that a creative challenge should automatically be solved with design. However, focusing on the areas around design is often exactly what our clients need. By providing Antlion with a theme built with content management in mind, we have created a base on which we can easily iterate, add new products, new pages, and otherwise update the store as needed.

We helped Antlion relaunch their store right on time. How about yours?

“The Monumental team delivered a perfect balance of technical expertise and branding acumen to our site overhaul. The site fulfills all of our expectations, vastly improves our presentation, and will help us accomplish our business goals.”

John Bistolas

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